Currently, most companies have their own Facebook page. They know how to handle themselves within the platform, and they are constantly sharing content, “liking”, commenting and posting. However, there are certain marketing mistakes that we should not fall into, and we are going to share them with you.
1. Use a profile instead of a page
It seems obvious that we should have a page for our company and not a profile. However, even today many companies use profiles instead of pages.
2. Forgetting to complete data
Companies must have published their schedules, addresses, photos and much more, something common in the pages, so that users can get this information quickly. Also make sure to get an accurate URL, points in favor when it is the same URL of your website or twitter. (ex .: www.facebook.com/duplika, twitter.com/duplika).
3. Cover photo not allowed
The cover photo is the first thing that consumers set, so you must comply with all the regulations of Facebook. Specifically, it should not contain:
- Price or purchase information (discounts or rebates, for example).
- Any type of call to action (Ex: “Like my page”).
The ideal is to use your logo, although you can change it whenever you want to highlight a product or service.
Sometimes, less is more . Facebook suggests that brands start with one or two posts a week to feel the platform and understand which publications work. Many brands publish once a day, and it is considered that publishing more than once a day can have an adverse effect on the commitment of users. Facebook informs us that the average user gives “likes” in four and up to six new pages per month, so your content is constantly fighting for more attention from your fans. It is better that you publish an excellent article per day instead of two decent or three méh .
5. Focus on “likes” only
Of course, the “likes” are important. The more “I like” we get, we will be reaching a greater number of people.
But the “likes” are only the first step. The second step is to confirm that you are reaching the right audience and to keep them engaged . If your audience likes, comments and shares your content on a regular basis, they have become advocates for the brand, getting your message to your friends.
It is also important to note that content is better shared on certain days and times. If you are strategic, you can achieve greater commitment with fewer posts. Luckily, Facebook puts ad publishing tools at your fingertips, so you can “queue” the content you want to share throughout the week.
6. Too much text
A Facebook investigation showed that content posts between 100 and 250 characters (one or two lines of text), generates 60% more “like” than posts of more than 25 characters. Moral? Just like the content on twitter, make it short and sweet. Of course, your message must be different from the content you upload on twitter, this so that your followers have good reasons to follow you on both platforms.
One tip to make sure the message is short and more attractive is by removing the link URL. Once you hit the URL, a review and an image will be filled out, and then you can delete the URL. In this way, you leave the post neater and tidier in view, as the image above shows.
And what we can not stop doing is looking at the statistics: there we have very valuable data that we have to analyze methodically so as not to drift when it comes to posting. It is interesting to see how many people arrived at a specific post, for example. Or go modifying the way you connect with your community on Facebook according to the data that arise from the analysis of the statistics of your page within Facebook.
Have you fallen into any of these errors? Have you been introduced to others? Share them with the community, or make your own queries in the comments below.