Something essential, before starting this SEO guide, is that the important thing is not to write to satisfy the demands of search engines, but to write texts that are attractive and useful for the audience. Otherwise, we would only be looking for keywords, technical (read tricks ) of writing and many other resources in order to “please” Google. Forgetting the human factor of experience is not the best thing to increase the visibility of our website.
At the time of beginning to write in our blogs or commercial sites is that the content is the most important , and not only SEO workers defend quality content, but Google itself is a great defender of well written articles , tidy, with links and research work.
Quality content, always
Remember that quality content is as important as SEO “tricks” and the different tools we can implement on our website. Many believe that the content begins and ends in the text, but it is not. Quality content includes images , videos, links, audios, infographics, podcasts and any other resource we can add to provide useful information to readers.
So, whenever you write an article, remember to look for many sources of information, multimedia content, original data, own examples, links, videos and everything you can add to make it really attractive . Therefore, the important thing is to know what the audience wants and not just what the Google or Bing robot wants .
Specifically, questions should be asked that can be answered with statistics , information on Google and in many additional contexts. Some questions that can be asked are: what information do users need? What things interest you? ¿ What answerscan we give to the problems that arise in the Web? How do I best exemplify this? With what own and external links can I supplement my information? Is it convenient to add PDFs, downloadable files, animations to improve specific content? And so.
Answering these questions, and putting yourself in the place of the person who searches on Google, or the user, they can create very detailed and complete content. They should not leave any gap in the article, but the ideal is to offer readers all the information in one place, something that short and long term will appreciate.
Know the audience and the competition
It seems obvious, but when they want to start creating a technology site, cell phones, videogames, fashion, art or whatever comes to mind, it is important to know well what topics, information, language and different resources use the most important sites related to the theme they chose. In other words, it’s good to know the competition and nurture it to be the best SEO.
It is essential to take as reference sites that work well in Google to try to be like them, although over time you will give their original touch and monopolize, perhaps, another audience different from the competitors. One tip is to make a good cut on the audience that will read them, and write only for them. Do not fall into the temptation to upload content that is not related to the theme. On the contrary, try to respect the theme until the last consequences so as not to confuse the audience, and even the search engines .
One way to know well which segment of the public is in need of information on a specific topic is to do a keyword search on Google. The first advice is to look for those that have less results, since they could be a good target to conquer , although the information will be scarcer.
Another tip: look in time to find the keyword with the highest level of searches and the lowest level of competence; in other words, a gold mine. This is the main objective for many SEO, although it will not be easy to find a topic that is much sought after and little exploited, as more and more people work in SEO.