The loading speed of a website is a key aspect for several reasons, the first being the power to provide a better service to our users. A slow website is a barrier between our organization and users, many of whom may be customers or potential customers.
Many researches analyze the consequences for companies of a low loading speed on their websites. Among the important ones, we can mention that:
- Google estimates in their experiments that increases in the order of 0.1 seconds have a direct and measurable impact on the number of searches made by a user.
- Amazon ensures that every 0.1 seconds of additional load time there is a 1% drop in sales.
- Wikia has measured the percentage of users that leave a site based on their loading time and the results can be seen in a graph that is more than explicit.
Recently, Google has incorporated the loading speed of a website as one of the criteria from which it develops its search index . This means that the faster the load of our site completes, the more chances it has to climb the ranking of results.
Although, at first, the tests were limited to a small percentage of specific searches, it was the first step in a series of measures of the number one search engine in its constant effort to improve the quality of the Internet for end users.
In a generous review that includes its own number one competitor (Yahoo), Google recommends some free tools that we can use to measure and improve the speed of our website.
The tools reviewed by Google are:
- Page Speed , a plugin for Firefox / Firebug that allows us to evaluate the performance of a site and gives us recommendations to improve it.
- YSlow , a free tool from Yahoo that also suggests improvements.
- WebPagetest allows us to visualize, in the form of a waterfall, how our site loads its files and resources.
- Webmaster Tools , which in the Labs / Site Performance section shows a graph about the evolution of loading time based on a recent timeline.
- More articles from Google about the performance of websites.
- Other tools in https://developers.google.com/speed/?csw=1 .
From the chain of aspects that we can improve to optimize the load time of our website, web hosting is one of the radical aspects. Although it applies to all cases in general, it becomes even more relevant in situations where our site runs under demanding applications or content management (CMS ), such as WordPress, Joomla, Drupal or similar.
In these contexts, it is always convenient to review the technical specifications of the service contracted in terms of processors, RAM and hard drives. Similarly, we can check if the service has FastCGI and if it updates the latest versions of the software to be used, such as PHP or MySQL.
If you have any additional questions about this topic, do not hesitate to contact us by leaving a comment!