As Internet search engines evolve, improving the positioning of our site means working with our content and trying to be clear and relevant to the people who visit us.
But there are also several technical aspects to take into account when thinking about SEO , and here come into play optimizations that may not be found quickly for most of the admins.
But, fortunately, there are many tools, simple and free, that allow us to better understand how our site is under the hood, and what we can do to improve your speed (and therefore your SEO).
Check the speed and usability of your site on various devices. With just entering your site address, this free Google tool will analyze load and performance time for computers and mobile devices, as well as identify possible opportunities for improvement.
Find variations of your main keyword. Simply enter a keyword, and the tool will provide you with a lot of keyword opportunities sorted alphabetically.
Complete web statistics. In addition to analyzing absolutely all the traffic of your site, Google Analytics will help you to know the origin of the hirings or consultations from your site. It is the indispensable tool to understand the connection between your users and your website, allowing you to plan and modify the structure and your contents in an efficient way.
Web analysis, alerts and reports of constant errors. These two tools will help you to know what the big search engines think of your site. It is useful to detect any error, alert or indexing problem.
Comprehensive link analysis. The free version of Open Site Explorer takes a quick look at link analysis, including which links have the greatest impact.
I know what your customers are looking for. Enter a word or group of keywords in this tool and Google will return all kinds of useful statistics that will help you to build your keyword strategy. The information received includes: volume of monthly searches, competition, and even terms or keywords that you have not considered.
7- Google.com in incognito mode
I discovered self-filled opportunities. Doing a search in an incognito window will show you all the autocomplete options without the information that Google can save when you log in with your user. It can also be useful to discover how you really rank in the search results with a certain word.
From Chrome, you can press CTRL + Shift + N together to open a tab in incognito mode. If you use Firefox, press CTRL + Shift + P.
Changes in the search volume of certain terms or words. A quick view through Google Trends will give you potential terms and SEO opportunities for your content.
Complete analysis of your site. The QuickSprout tool analyzes almost everything: SEO optimization, speed, labels, keywords, social networks, links and even comparisons with competitors. Issue reports, which can be sent to the email you choose as a .pdf file.
10- Schema Creator
Customize the way your search results appear. This tool allows you to create a personalized code so that your opinions, events, organizations and people that are shown look the way you want them within the search pages. Once you have created the design, you can copy it to your site, or even try a free plugin that offers WordPress to implement it more easily.
11- Similar Web
It allows to see statistics of any domain. Use this tool to compare the traffic between two websites. It is a useful tool to investigate your competitor and get an idea of his strategy.
Look at what position your site is located for certain terms. The tool can be used in two ways: I wrote a keyword and the address of your website, and you will see where you land; or, well, leave the field of the website address blank to see only a list of results for a certain keyword.
13- XML Sitemaps
I built a site map. Enter the address of your website and some optional parameters, and this tool will allow you to download a map of your site that you can upload to Google Webmaster Tools.
Look at your site the way search engines see it. This tool, apart from showing you how the search engines see you, can be useful to discover the hierarchy that you gave to some elements, perhaps without realizing it.
15- SEO Site Checkup
Audit and score for your website. This tool performs a quick audit of your site verifying the correct use of labels and verifying errors that can be detected.
Panel of search performance and ranking in social networks. The free version of this tool shows you something of how your site ranks in the networks next to a ranking of keywords.
I discovered errors in your site. This tool searches your entire site looking for broken links.
General summary of your website and links. The free version gives you a sample where you will see a board of referred pages and inbound links of your website.
Search for duplicate content: Just enter the URL of your site, and this tool can tell you where else you find your content on the internet. Useful to verify if someone is copying your contents.
20- Moz toolbar
Once installed, it will facilitate the analysis of the pages that position for a certain search. The toolbar for Chrome and Firefox will allow you to create search profiles, compare metrics and highlight certain keywords within the site you are browsing.
As you can see, there are powerful tools (and free) to get X-rays of our site, know better and find their weaknesses. I think that after this we can leave them alone: sure they have a lot of work to do 🙂